Jordy Nelson Audience Graph • Social Signal

At 0.97, Kwik Trip — a Midwest convenience chain — sits at the top of Jordy Nelson's neighbor set, edging out fellow athlete Clay Matthews III at 0.97 by a hair. That pairing defines the two-peak structure here: one cluster built around Packers-era teammates and NFL-adjacent athletes, another built around Midwestern regional brands.

The athlete cluster is dense. Clay Matthews III (0.97), Aaron Rodgers (0.94), Davante Adams (0.92), Brett Favre (0.92), and Randall Cobb (0.85) all score in the top 10, and all share the Athletes subcategory — the same as Nelson himself. The Green Bay Packers (0.94) and Milwaukee Brewers (0.93) round out the sports-team presence, both as Sports Teams under Organizations. That's five athletes and two sports teams in the top 10 — a strong same-kind signal.

The brand cluster runs parallel. Kwik Trip (0.97), Hy-Vee (0.96), and Culver's Restaurants (0.92) are all Midwest-rooted retail and food brands — Convenience, Grocery and Superstores, and Food subcategories respectively — sitting at scores that rival the athlete neighbors. FloWrestling (0.91) adds a Fitness brand at the edge of the top 10.

The two peaks don't compete so much as describe the same audience from different angles: a Midwestern sports fan whose brand affinities are regional and practical rather than national or premium.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/jordyrnelson

{ "handle": "jordyrnelson", "title": "Jordy Nelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "jordyrnelson", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "kwiktrip", "title": "Kwik Trip", "category": "Brands", "subcategory": "Convenience", "similarity": 0.9713, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "claymatthews52", "title": "Clay Matthews III", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9688, "drivers": [ "L02", "F03", "M01", "O01", "F01" ] }, { "handle": "hyvee", "title": "Hy-Vee", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.955, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "aaronrodgers12", "title": "Aaron Rodgers", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9441, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "packers", "title": "Green Bay Packers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9381, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "brewers", "title": "Milwaukee Brewers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9282, "drivers": [ "L02", "F03", "M01", "F01", "B03" ] }, { "handle": "culvers", "title": "Culver's Restaurants", "category": "Brands", "subcategory": "Food", "similarity": 0.9187, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "tae15adams", "title": "Davante Adams", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9185, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "brettfavre", "title": "Brett Favre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9176, "drivers": [ "L02", "F03", "M01", "O01", "F01" ] }, { "handle": "flowrestling", "title": "FloWrestling", "category": "Brands", "subcategory": "Fitness", "similarity": 0.909, "drivers": [ "L02", "M01", "F03", "O01", "B03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/jordyrnelson

Jordy Nelson

Nearest neighbors by audience shape

Raw data