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At 0.90, Dick's Sporting Goods sits at one peak of a two-peak structure — and it isn't another athlete. The second peak belongs to fellow soccer player Alex Morgan at 0.89, with Carli Lloyd close behind at 0.89. These two poles — a sporting goods retailer and USWNT teammates — define the structural bridge this audience spans.
The top 10 neighbors break into two recognizable clusters. The athlete cluster includes Carli Lloyd (0.89) and Christian Pulisic (0.84), both Athletes by subcategory, making three of the ten neighbors fellow athletes. The retail and services cluster is equally prominent: Hallmark Cards (0.87) and Hobbies, Gifts & Crafts (0.87) under Hobbies Gifts and Crafts, Hair Salons & Barber Shops (0.86) and Sport Clips (0.86) under Hair Salons and Barber Shops. Rounding out the ten are Matthew Berry (0.85), a Professionals subcategory figure associated with fantasy sports, and Field Yates (0.84), a Journalist — both pointing toward a sports-media-adjacent segment of the audience. No other subcategory dominates; the top 10 is genuinely split between soccer athletes, gift-and-craft retail, personal-care services, and sports media personalities.
The two-peak shape signals an audience that bridges active sports fandom and everyday consumer behavior — a combination that doesn't resolve neatly into a single category.
