Playground →
Keurig's top 10 nearest neighbors span home goods, food brands, and network TV — not other beverage brands. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.84 signals a very tight match.
Yankee Candle leads at 0.84, the strongest pull in the set. From there the scores descend gradually through PetSmart (social) (0.78), H.J. Heinz & Co. (0.78), Big Brother HOH (0.78), and Julie Chen Moonves (0.77) — a spread that fits the broad shape: no single neighbor dominates, and many sit well above baseline. The subcategory breakdown makes the pattern concrete: four of the top 10 are TV Shows, two are Home brands, two are Food brands, one is a TV Personality, and one is a Grocery and Superstores brand. No other Beverages brand appears in the top 10; Death Wish Coffee is the lone fellow Beverages entry in the wider top 50 at 0.72.
The TV Show cluster — Big Brother HOH (0.78), NCIS: New Orleans (0.77), The Dr. Phil Show (0.77), and Days of our Lives (0.77) — points toward a network television audience that also overlaps with everyday consumer brands like Utz Snacks (0.77) and Aldi Usa (0.76). The mix of home, food, and appointment TV is the defining character of this audience shape.
Keurig's audience looks less like a coffee-specific niche and more like a broad, mainstream American consumer base that cuts across household brands and network television.
