Playground →
KeyBank's top 10 nearest neighbors span fast casual dining, pet retail, cosmetic services, automotive repair, and a fellow bank — no single category dominates, and the scores compress into a narrow band from 0.68 down to 0.63.
The shape is flat: Clean Eatz leads at 0.68, followed closely by Pet Supplies Plus at 0.68, Palm Beach Tan at 0.66, and Penn Station at 0.66. The only other bank in the top 10 is Pinnacle Financial Partners at 0.66 — meaning four of the ten neighbors are drawn from restaurants and services, while just one shares KeyBank's own subcategory. The remaining slots go to Mr. Tire (Automotive, 0.66), Mr. T (Actors, 0.65), Buff City Soap (Beauty and Cosmetics, 0.65), GetGo (Convenience Stores, 0.64), and Scott Van Pelt (Journalists, 0.63). The subcategory mix — fast casual dining, pet supplies, cosmetic services, automotive parts, convenience stores — points to an audience whose shape is defined less by financial services than by everyday consumer retail and service categories. The cross-kind character of the cluster is the dominant structural fact: nine of the ten neighbors come from outside the Banks subcategory entirely.
This flat, cross-category pattern suggests KeyBank's audience overlaps broadly with mainstream consumer brands rather than clustering tightly around other financial institutions.
