Playground →
The top 10 neighbors for Kimpton Hotels & Restaurants span a notably mixed set of subcategories — hotels, a fitness brand, a beauty brand, a hair salon chain, a home goods brand, and a real estate website — all compressed into a narrow similarity band between 0.91 and 0.89, with no single neighbor pulling clearly ahead.
The shape is flat. Curbed leads at 0.91, a real estate and urban living website, followed closely by Hyatt Regency (0.91, Mid-range Hotels) and SoulCycle (0.90, Fitness). Luxury Hotels (0.90) and goop (0.90, Beauty) sit just behind. The remaining five — Drybar (0.90, Hair Salons), Jonathan Adler (0.90, Home), AC Hotel (0.90, Mid-range Hotels), Tribute Portfolio (0.89, Mid-range Hotels), and Cambria Suites (0.89, Mid-range Hotels) — complete a set that mixes hospitality peers with lifestyle and wellness brands. Four of the ten neighbors are hotels (three Mid-range, one Luxury Hotels category entity), but the other six span fitness, beauty, hair services, home design, and urban media — a cross-kind spread that is the defining feature of this cluster. Kimpton's own subcategory, Luxury Hotels, appears in only one neighbor (Luxury Hotels, 0.90); the hotel neighbors are otherwise mid-range, suggesting the audience shape crosses tier boundaries within lodging.
The overall picture is an audience that moves fluidly across upscale lifestyle verticals — wellness, design, hospitality — without anchoring strongly to any single one.
