Knob Creek Audience Graph • Social Signal

At 0.81, NCAA March Madness is the single strongest pull in Knob Creek's top 10 — a TV show property sitting above every fellow alcohol brand in the set. That cross-kind lead defines the two-peak structure here: one cluster anchored in college basketball media, the other in bourbon.

The basketball cluster is dense. CBS Sports (0.79) lands just behind Buffalo Trace (0.79), and the sports-media presence continues with Bo Jackson (0.79, Athletes) and journalists Jay Bilas (0.78) and Andy Katz (0.76) — both college basketball voices. The alcohol cluster is equally coherent: Buffalo Trace (0.79), Woodford Reserve (0.79), and Wild Turkey (0.76) are all Alcohol-subcategory brands, placing three direct category peers in the top 10. Rounding out the set, Dos Equis Man (0.75) adds a fourth alcohol brand, and Callaway Golf (0.74, Fitness) introduces a golf-equipment brand as the lone outlier from either cluster.

The subcategory tally across the top 10 — four Alcohol brands, three sports-media or journalism figures, one TV channel, one athlete, one Fitness brand — confirms the two-peak reading: Knob Creek's audience shape is split between bourbon drinkers and college basketball followers, with no meaningful separation between those two groups.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/knobcreek

{ "handle": "knobcreek", "title": "Knob Creek", "category": "Brands", "subcategory": "Alcohol", "resolved": "knobcreek", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "marchmadness", "title": "NCAA March Madness", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8112, "drivers": [ "N03", "P02", "P03", "E05", "I01" ] }, { "handle": "buffalotrace", "title": "Buffalo Trace", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7944, "drivers": [ "P02", "A05", "P03", "F01", "E05" ] }, { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7942, "drivers": [ "N03", "P02", "P03", "P04", "I01" ] }, { "handle": "woodfordreserve", "title": "Woodford Reserve", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7909, "drivers": [ "P02", "P03", "F01", "F04", "N04" ] }, { "handle": "bojackson", "title": "Bo Jackson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7879, "drivers": [ "N03", "P02", "A05", "P03", "I01" ] }, { "handle": "jaybilas", "title": "Jay Bilas", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7823, "drivers": [ "P02", "P03", "F01", "P04", "A05" ] }, { "handle": "theandykatz", "title": "Andy Katz", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7595, "drivers": [ "P02", "P03", "F01", "P04", "A05" ] }, { "handle": "wildturkey", "title": "Wild Turkey", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7573, "drivers": [ "N01", "P02", "P04", "P03", "N04" ] }, { "handle": "doseqiusman", "title": "Dos Equis Man", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7477, "drivers": [ "N03", "P02", "P03", "E06", "E05" ] }, { "handle": "callawaygolf", "title": "Callaway Golf", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7432, "drivers": [ "N03", "P02", "P03", "A05", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/knobcreek

Knob Creek

Nearest neighbors by audience shape

Raw data