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Krispy Kreme's top 10 neighbors span restaurants, grocery and superstore chains, a technology brand, and a TV channel — a mixed composition with no single subcategory pulling far ahead of the others.
The shape is flat: scores run from Sam's Club at 0.89 down to Red Lobster at 0.86, a narrow 0.03-point band across all ten. Six of the ten neighbors are fellow restaurants — Papa John's Pizza (0.89), Sonic Drive-In (0.89), IHOP (social) (0.87), Outback Steakhouse (0.87), and Red Lobster (0.86) — so the audience does skew toward its own kind. But the remaining four neighbors are notably cross-category: Sam's Club (0.89) and Walmart (social) (0.89) are Grocery and Superstores, Big Lots (0.88) adds a third entry from that subcategory, and YouVersion (0.88) is a Technology brand. That last neighbor — a Bible app — is the most structurally unexpected entry in the set, sitting at nearly the same score as the restaurant cluster. Walmart World (0.88) rounds out the Grocery and Superstore presence, giving that subcategory three of the ten slots alongside six restaurants.
The flat shape with a strong Grocery and Superstore thread suggests Krispy Kreme's audience is defined less by a single food-service niche and more by a broad, value-oriented consumer profile that overlaps comfortably with mass-market retail and everyday-brand audiences.
