Playground →
The top 10 neighbors for Kroger (social) span athletes, sports teams, a QSR chain, a budget hotel, and a car wash — no other grocery or superstore brand appears among them, making this a distinctly cross-kind audience shape.
The shape is broad: scores run from 0.88 down to 0.81 with no single dominant neighbor pulling far ahead of the rest. AJ Green leads at 0.88, followed by Wendy's (QSR) at 0.86, the Cincinnati Bengals at 0.84, Joe Burrow at 0.82, and the Indiana Pacers at 0.82. Athletes (subcategory) account for two of the top five neighbors, and Sports Teams account for two more — a pattern that holds across the full ten, where Tennessee Titans (0.82), Inky Johnson (0.81), and ESPN (0.81) reinforce the sports-media cluster. The outliers are Red Roof Inn (Budget lodging, 0.82) and Take 5 Car Wash (Car Wash and Detailing, 0.81) — service brands whose audiences nonetheless track closely with this same crowd. Aldi USA (0.78) is the only fellow Grocery and Superstore brand to appear anywhere in the broader neighbor set, and it sits well outside the top 10.
The overall picture is an audience shaped primarily by Midwestern and Southern sports fandom — NFL and NBA franchises, individual athletes, and sports-media properties — rather than by grocery retail peers.
