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The top 10 neighbors for Kylie Cosmetics span a narrow similarity band — from 0.96 down to 0.91 — with no single dominant pull and no sharp drop-off between positions. That flat distribution is the structural finding: the audience shape is consistent across a genuinely mixed set of entity kinds.
Tallying the subcategories across the top 10: Beauty brands account for four slots — Anastasia Beverly Hills (0.96), Morphe (0.95), ColourPop Cosmetics (0.93), and FourthRayBeauty (0.93) — making it the single largest subcategory in the set. But the other six positions belong to celebrities and influencers across four distinct subcategories: Lifestyle (NikkieTutorials, 0.96; Jaclyn Hill, 0.90), Artists (Kat Von D, 0.94), Models (Jeffree Star, 0.93), and Comedians (Liza Koshy, 0.92). Selena Gomez (0.91, Musicians and Bands) and Manny MUA (0.91, Authors) round out the ten. The audience shape Kylie Cosmetics shares with its own Beauty-brand peers is essentially the same shape it shares with makeup-adjacent influencers and a pop musician — no subcategory commands a decisive lead.
That even spread across Beauty brands and influencer-adjacent celebrities suggests an audience defined less by brand loyalty to a product category than by a broader cultural orbit that encompasses both.
