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Education media and ed-tech dominate LEGO Education's nearest audiences, but the top 10 also pull in fitness brands and a children's publishing imprint — a spread that signals a broad, multi-category audience shape with no single dominant neighbor.
The similarity scores measure how closely two entities' audience compositions align. TED-Ed leads at 0.83, the highest score in the set, followed by Scratch Team at 0.79 and School Library Journal at 0.77. Those three anchor a clear education-and-ed-tech cluster: Edutopia (0.73), EdSurge (0.73), Education Week (0.72), and Education Week Teacher (0.72) extend it further. By subcategory, six of the top 10 fall under Education, Blogs, Magazines, or Websites oriented toward educators — a tight professional-educator band.
The remaining four neighbors break from that pattern in a consistent direction: Garmin Fitness (0.76), MindShift (0.75), and further down Garmin (0.72) point toward a fitness-and-technology audience layer, while School Library Journal bridges both worlds. No other Toys and Games brand — LEGO Education's own subcategory — appears in the top 10, meaning the audience shape here is defined almost entirely by educator-facing media and fitness technology rather than by peer toy or game brands.
The broad shape reflects an audience that is professionally oriented toward education but spans enough adjacent interests — fitness tracking, ed-tech tools, curriculum publishing — that no single neighbor pulls far ahead of the rest.
