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Lifetime Fitness

Fitness & Wellness
Fitness Centers and Gyms
Playground →Docs

Lifetime Fitness's top 10 nearest neighbors span pet supplies, men's apparel, beauty salons, cosmetic services, furniture, and athletic apparel — with no single category dominating and scores compressed between 0.94 and 0.89. That tight band with no standout is the defining structural feature here.

The shape is flat. Hollywood Feed leads at 0.94, followed by Jos. A. Bank Clothiers at 0.92 and Cosmetic Services at 0.91. The Lash Lounge (0.91) and Restore Hyper Wellness (0.91) round out the top five. Tallying the subcategories across all ten: Beauty Salons and Spas accounts for two entries (Deka Lash at 0.91, The Lash Lounge at 0.91), Cosmetic Services for two (Cosmetic Services at 0.91, Restore Hyper Wellness at 0.91), and the remaining six span Men's Apparel, Pet Supplies and Services, Women's Apparel, Furniture Stores, Outdoor and Athletic Apparel, and Beauty Salons and Spas. Only one neighbor — Athleta at 0.89 — shares the Outdoor and Athletic Apparel subcategory, and no neighbor shares the center entity's own subcategory of Fitness Centers and Gyms in the top 10. The cross-kind pattern is pronounced: this gym's nearest audiences are shaped more by personal-care services and specialty retail than by other fitness venues.

That composition points to an audience defined less by fitness category loyalty and more by a consistent lifestyle profile that cuts across grooming, apparel, home goods, and pet care.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "lifetime-fitness", "title": "Lifetime Fitness", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "resolved": "lifetime-fitness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hollywood-feed", "title": "Hollywood Feed", "category": "Retail", "subcategory": "Pet Supplies and Services", "similarity": 0.9369, "drivers": [ "A01", "J01", "A05", "A03", "A04" ] }, { "handle": "jos-a-bank-clothiers", "title": "Jos. A. Bank Clothiers", "category": "Apparel", "subcategory": "Mens Apparel", "similarity": 0.9228, "drivers": [ "A01", "J01", "A04", "A05", "A03" ] }, { "handle": "cosmetic-services", "title": "Cosmetic Services", "category": "Services", "subcategory": "Cosmetic Services", "similarity": 0.9145, "drivers": [ "A01", "A03", "J01", "A04", "A05" ] }, { "handle": "lash-lounge", "title": "The Lash Lounge", "category": "Services", "subcategory": "Beauty Salons and Spas", "similarity": 0.9113, "drivers": [ "A01", "A03", "J01", "A05", "H01" ] }, { "handle": "restore-hyper-wellness", "title": "Restore Hyper Wellness", "category": "Services", "subcategory": "Cosmetic Services", "similarity": 0.9058, "drivers": [ "A01", "J01", "A03", "H02", "A04" ] }, { "handle": "deka-lash", "title": "Deka Lash", "category": "Services", "subcategory": "Beauty Salons and Spas", "similarity": 0.9057, "drivers": [ "A01", "A03", "A05", "J01", "A04" ] }, { "handle": "white-house-black-market", "title": "White House Black Market", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.8946, "drivers": [ "A01", "A03", "A05", "J01", "A04" ] }, { "handle": "ethan-allen", "title": "Ethan Allen", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.8942, "drivers": [ "A01", "J01", "A03", "A04", "A05" ] }, { "handle": "athleta", "title": "Athleta", "category": "Apparel", "subcategory": "Outdoor and Athletic Apparel", "similarity": 0.8917, "drivers": [ "A01", "J01", "A03", "A04", "A05" ] }, { "handle": "salon-lofts", "title": "Salon Lofts", "category": "Services", "subcategory": "Beauty Salons and Spas", "similarity": 0.8882, "drivers": [ "A01", "J01", "A05", "H02", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: