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LinkedIn News

Marketing Channels
News Publishers
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The top 10 neighbors for LinkedIn News span four distinct subcategories — News Publishers, Websites, Tech Personalities, and one each from Restaurant brands and Finance brands — with scores compressed into a narrow band from 0.95 to 0.95, a textbook flat shape.

The three closest neighbors are all News Publishers: WSJ Tech at 0.95, Forbes Tech at 0.95, and Business Insider Tech at 0.95. They share LinkedIn News's own subcategory, which accounts for three of the ten slots. Two Websites follow immediately: ReadWrite at 0.95 and TechCrunch at 0.95. Both sit within the same tech-media orbit as the News Publishers above them, making the top five a coherent tech-and-business-press cluster.

The more structurally notable entries are positions six through ten. Jack Dorsey (Tech Personalities, 0.95) and Guy Kawasaki (Tech Personalities, 0.95) are the only individual figures in the top 10, and both are classified as Tech Personalities rather than journalists or media brands. TED News (Technology, 0.95) adds a third non-publisher. Then OpenTable (Restaurant, 0.95) and American Express (Finance, 0.95) close the set — two consumer-facing brands with no editorial connection to the others, yet whose audiences are shaped closely enough to land here. The absence of any pure entertainment, sports, or lifestyle subcategory in the top 10 underscores how tightly this audience is organized around professional and technology contexts.

The flat shape, with scores spanning less than 0.01 across all ten neighbors, reflects an audience that is broadly shared across the professional-tech media ecosystem rather than anchored to any single outlet or figure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "linkedinnews", "title": "LinkedIn News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "linkedinnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9534, "drivers": [ "A02", "G01", "G03", "A06", "J01" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9513, "drivers": [ "G01", "A02", "A06", "G03", "J02" ] }, { "handle": "sai", "title": "Business Insider Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9505, "drivers": [ "A02", "G01", "G03", "J02", "J01" ] }, { "handle": "rww", "title": "ReadWrite", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9499, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9497, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "opentable", "title": "OpenTable", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9483, "drivers": [ "A02", "G01", "G03", "J02", "A06" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9478, "drivers": [ "G01", "A02", "G03", "J01", "A06" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9477, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9471, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "americanexpress", "title": "American Express", "category": "Brands", "subcategory": "Finance", "similarity": 0.9466, "drivers": [ "A02", "G01", "G03", "A06", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: