Lou Malnati's Pizza Audience Graph • Social Signal

The Athletic Chicago (0.89) and Governor JB Pritzker (0.86) form two distinct poles in Lou Malnati's Pizza's top 10 — a Chicago sports media outlet and a state politician, neither of them a restaurant.

The shape here is two-peak: one cluster anchored in Chicago-specific news and sports media, the other in local civic and political life. The Athletic Chicago leads at 0.89, followed closely by Daily Herald (0.85), a suburban Chicago news publisher. Governor JB Pritzker at 0.86 sits between those two poles, and Mayor Lori Lightfoot (0.79) reinforces the civic cluster. Mariano's (0.84) — a Chicago-area grocery chain — and the Chicago Blackhawks (0.84) round out the top five, adding a local retail brand and a sports team to the mix. Patrick Kane (0.81) extends the sports thread. WGN Morning News (0.79), Sarah Spain (0.78), and Chicago Magazine (0.78) complete the set — all local media of one kind or another.

Across all ten neighbors, not one shares Lou Malnati's subcategory of Restaurant. The audience shape is defined almost entirely by Chicago-market identity — local news publishers, sports teams, politicians, and civic media — rather than by food or dining interests.

This is the audience profile of a deeply place-rooted brand whose followers look more like engaged Chicago residents than restaurant-category consumers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/loumalnatis

{ "handle": "loumalnatis", "title": "Lou Malnati's Pizza", "category": "Brands", "subcategory": "Restaurant", "resolved": "loumalnatis", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "theathleticchi", "title": "The Athletic Chicago", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8867, "drivers": [ "G01", "E03", "A02", "N03", "H02" ] }, { "handle": "govpritzker", "title": "Governor JB Pritzker", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8623, "drivers": [ "G01", "E03", "A02", "H02", "Q04" ] }, { "handle": "dailyherald", "title": "Daily Herald", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8478, "drivers": [ "G01", "E03", "N03", "A04", "A05" ] }, { "handle": "marianosmarket", "title": "Mariano's", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.8395, "drivers": [ "G01", "E03", "A02", "Q04", "H02" ] }, { "handle": "nhlblackhawks", "title": "Chicago Blackhawks", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8394, "drivers": [ "E03", "G01", "N02", "N03", "N01" ] }, { "handle": "88pkane", "title": "Patrick Kane", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8053, "drivers": [ "G01", "E03", "N03", "N02", "P02" ] }, { "handle": "chicagosmayor", "title": "Mayor Lori Lightfoot", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7879, "drivers": [ "G01", "E03", "A02", "H02", "Q04" ] }, { "handle": "wgnmorningnews", "title": "WGN Morning News", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7879, "drivers": [ "G01", "E03", "Q04", "A02", "H02" ] }, { "handle": "sarahspain", "title": "Sarah Spain", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7846, "drivers": [ "G01", "H02", "N03", "A02", "N01" ] }, { "handle": "chicagomag", "title": "Chicago Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7819, "drivers": [ "G01", "A02", "E03", "H02", "Q04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/loumalnatis

Lou Malnati's Pizza

Nearest neighbors by audience shape

Raw data