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Luxury Hotels' top 10 neighbors span five distinct categories — a breadth that signals a mass-market audience shape with no single dominant cluster pulling the pattern.
The shape is broad, and the subcategory distribution confirms it. Westin Hotels & Resorts leads at 0.99, followed by Sheraton Hotels & Resorts at 0.96 and Hilton International at 0.95 — three lodging brands, two of them classified as Mid-range Hotels rather than Luxury Hotels. Hyatt Regency (0.95) and Renaissance Hotels (0.94) round out the lodging cluster, both also Mid-range. That means the nearest hotel neighbors are predominantly mid-range properties, not luxury peers — the audience shape Luxury Hotels shares most closely is with the broader business-travel and frequent-stay segment, not an exclusively upscale one.
The cross-category entries are where the shape gets interesting. Dior (0.95) and Chanel (0.93) — both Apparel — sit nearly as close as the hotel brands, joined by Sixt Rent-A-Car (0.94) from Car Rental and Autograph Collection Hotels (0.93) and Marriott Hotels (0.93) from Luxury Hotels. No single subcategory dominates: lodging (mixed tiers), apparel (luxury fashion), and travel services all hold positions in the top 10 within a tight 0.93–0.99 band.
The flat spread across that band — less than seven points separating positions two through ten — means no single neighbor stands apart as a structural anchor; the audience is drawn from a wide, overlapping pool of travel, fashion, and premium-service followers.
