Playground →
Madewell's ten nearest neighbors span five distinct categories — apparel, retail, restaurants, grocery, and fitness — with no single type dominating and scores compressed into a narrow band between 0.98 and 0.94.
The shape is flat: sweetgreen (0.98) and Paper Source (0.98) sit at the top, followed immediately by West Elm (0.98) and Bluemercury (0.97). None of these share Madewell's subcategory — they are a QSR chain, an office-supplies retailer, a home-goods store, and a beauty retailer, respectively. The two neighbors that do share the Womens Apparel subcategory, Free People (0.96) and Anthropologie (0.95), rank sixth and ninth — present, but not dominant. Rounding out the ten are Warby Parker (0.97, Eyewear), Whole Foods Market (0.96, General Grocery Stores), Shake Shack (0.95, QSR), and Nate Cohn (0.94, Journalists) — the lone non-commercial entity in the set and the most structurally unexpected neighbor in the top 10. The cross-category spread — food, home, beauty, eyewear, news — is the defining feature here, not any single cluster.
That breadth suggests an audience whose shape is recognizable across a wide range of lifestyle and media contexts, not one anchored tightly to fashion retail alone.
