Playground →
At 0.92, NCAA and CBS Sports sit in a near-dead tie at the top of March Madness's neighbor set — one a governing body, the other its primary broadcast home — and the audience shape bridges both with almost equal pull.
The two-peak structure is clear: NCAA (0.92) and CBS Sports (0.92) form one gravitational center around institutional college sports fandom, while a cluster of college basketball journalists — Jay Bilas (0.89), Andy Katz (0.85), and Holly Rowe (0.85) — forms a second, distinct neighborhood of media insiders and analysts. Between those two poles sit Bleacher Report CBB (0.90) and FOX College Hoops (0.85), reinforcing the broadcast and digital coverage layer. The most structurally unexpected neighbors are Dos Equis Man (0.88) and Bo Jackson (0.86) — an alcohol brand and a retired multi-sport athlete — neither of which belongs to the college basketball media cluster but whose audiences nonetheless align closely with this one. March Madness TV, the only other TV Show subcategory neighbor in the top 10, lands at 0.87.
The overall shape is an audience that sits at the intersection of institutional sports governance and sports journalism, with a secondary pull toward broader sports-adjacent male-skewing media — a pattern the two-peak structure captures precisely.
