Playground →
Two distinct audience neighborhoods define March Madness TV's similarity map: a college basketball cluster anchored by Duke Men's Basketball at 0.90, and a sports-media cluster led by Bleacher Report CBB at 0.89 — and the gap between those two peaks and the rest of the top 10 is meaningful.
The shape is two-peak. Duke Men's Basketball (0.90) and Bleacher Report CBB (0.89) sit clearly above the remaining eight neighbors, which range from 0.88 down to 0.82. Those two peaks represent different kinds of entities — a Sports Team and a Website — yet both pull the same audience composition toward March Madness TV. The next tier fills in with Speedway (0.88, Gas Stations), CBS Sports (0.88, TV Channels), and NCAA March Madness (0.87, TV Shows, the only other entity sharing March Madness TV's own subcategory in the top 10). Below them sit DICK'S Sporting Goods (0.86, Outdoors), Cris Collinsworth (0.83, Athletes), Anheuser-Busch (0.83, Breweries), Kurt Warner (0.83, Athletes), and Blackbear (0.82, Musicians and Bands). The cross-kind range here is notable: a gas station chain, a sporting goods retailer, a musician, and two football athletes all share audience shape with a college basketball TV property, suggesting the audience is defined less by basketball fandom alone and more by a broader male sports-and-lifestyle profile.
The two-peak structure — one peak in college basketball content, one in sports-media coverage — points to an audience that bridges active team fandom and sports-media consumption rather than sitting squarely in either.
