MasterChef Audience Graph • Social Signal

GameSpot Universe — a gaming website — is the single strongest audience signal in MasterChef's top 10, scoring 0.79 against a cooking competition show. That cross-kind lead sets the tone for a neighbor set that spans an unusually wide range of subcategories.

The shape is broad: no single neighbor dominates, and the top 10 scores run from 0.79 down to 0.73 with no sharp drop-off. After GameSpot Universe, the next closest neighbors are DC's Legends of Tomorrow (0.74, TV Shows), Hell's Kitchen (0.74, TV Shows), Red Robin (0.73, Restaurant), and Gotham (0.73, TV Shows). That's three TV Shows, one Restaurant, and one gaming Website in the top five alone — a cross-kind mix that continues through the rest of the set. Ask PlayStation (0.73, Entertainment Platforms) and Planet Fitness (0.73, Fitness) round out the top seven, with Rakuten (0.72, Technology), AEW Games (0.72, Game Developers), and Transformers (0.72, Movie Franchises) completing the ten. Three of the top 10 are fellow TV Shows — DC's Legends of Tomorrow, Hell's Kitchen, and Gotham — but the majority are brands from gaming, tech, fitness, and dining, none of them food or cooking properties.

The breadth of this neighbor set suggests MasterChef's audience has a generalist consumer profile that overlaps with mainstream entertainment and brand audiences well beyond the food space.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/masterchefonfox

{ "handle": "masterchefonfox", "title": "MasterChef", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "masterchefonfox", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "gsuniverse", "title": "GameSpot Universe", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7883, "drivers": [ "N03", "A01", "O03", "H04", "A02" ] }, { "handle": "thecw_legends", "title": "DC’s Legends of Tomorrow", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7404, "drivers": [ "N03", "O03", "A01", "J01", "J02" ] }, { "handle": "hellskitchenfox", "title": "Hell's Kitchen", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7365, "drivers": [ "O03", "A01", "H04", "G01", "A02" ] }, { "handle": "redrobinburgers", "title": "Red Robin", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7349, "drivers": [ "O03", "A01", "J01", "Q08", "A02" ] }, { "handle": "gotham", "title": "Gotham", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7288, "drivers": [ "N03", "J01", "A01", "O03", "Q08" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7283, "drivers": [ "N03", "A01", "O03", "J01", "A02" ] }, { "handle": "planetfitness", "title": "Planet Fitness", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7259, "drivers": [ "N03", "O03", "A01", "F05", "J01" ] }, { "handle": "rakuten", "title": "Rakuten", "category": "Brands", "subcategory": "Technology", "similarity": 0.7224, "drivers": [ "N03", "O03", "A01", "J01", "H04" ] }, { "handle": "aewgames", "title": "AEW Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7209, "drivers": [ "N03", "O03", "A01", "J01", "Q08" ] }, { "handle": "transformers", "title": "Transformers", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.7198, "drivers": [ "N03", "O03", "J01", "A01", "J03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/masterchefonfox

MasterChef

Nearest neighbors by audience shape

Raw data