Playground →
At 0.9918, the St. Louis Cardinals sit at the top of Matt Carpenter's neighbor set — and FOX Sports Midwest follows at 0.9780, forming a distinct two-peak structure before the field drops to 0.9316 and below. These two neighbors — a Sports Team and a TV Channel — are the structural anchors of this audience shape.
The shape is two-peak: two neighbors pull well ahead of the rest, and they represent different kinds of entities bridging the same regional sports audience. Below them, the top 10 spreads across a notably mixed subcategory set. Fellow Athletes Randall Cobb (0.9316) and Pat McAfee (0.9102) are the only two neighbors sharing Carpenter's own subcategory. The remaining six positions go to Arby's (QSR, 0.9128), the St. Louis Blues (Sports Teams, 0.9123), The BOB & TOM Show (Podcasts and Radio, 0.9112), Natural Light (Alcohol, 0.8929), Bob Evans (Casual Dining, 0.8903), and FloRacing (Entertainment Platforms, 0.8887) — a cross-category mix of food, drink, media, and motorsport that sits alongside the Cardinals anchor rather than competing with it.
The Cardinals–FOX Sports Midwest pairing at the top, combined with the breadth of what follows, points to an audience defined less by baseball fandom alone and more by a broader Midwestern sports-and-lifestyle profile.
