The top 10 neighbors for MaxPreps span sports recruiting sites, faith-oriented spiritual leaders, athletes, and technology brands — a cross-kind spread that no single subcategory dominates. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.
Hudl leads at 0.93, the strongest pull in the set and the only Technology brand in the top 10. From there, the neighbor list immediately crosses into territory that has nothing to do with prep sports coverage: Max Lucado (0.89, Authors) and Steven Furtick (0.88, Spiritual Leaders) rank second and fourth respectively, flanking the sports recruiting site Rivals (0.89) and 247Sports (0.88) — the only two fellow Websites in the top 10. Priscilla Shirer (0.87) and Tony Evans (0.87) continue the Spiritual Leaders thread, while YouVersion (0.86, Technology) and Adidas Football US (0.86, Fashion) round out positions nine and ten alongside athlete Drew Brees (0.86).
Tallying the top 10 by subcategory: two Websites (Rivals, 247Sports), three Spiritual Leaders (Furtick, Shirer, Evans), one Author (Lucado), two Technology brands (Hudl, YouVersion), one Fashion brand (Adidas Football US), and one Athlete (Brees). The broad shape is genuine — no single subcategory accounts for more than three of the ten neighbors, and the faith-adjacent cluster (Spiritual Leaders plus Author plus YouVersion) is as prominent as the sports-adjacent one.
This audience shape suggests MaxPreps draws a constituency that overlaps heavily with both organized youth sports infrastructure and faith-community media — two clusters that coexist in the same audience rather than competing for it.