Playground →
MediaPost's top 10 neighbors span marketing trade publications, individual journalists, and B2B brands — with no single neighbor pulling far ahead of the rest. Similarity here is measured as audience shape overlap on a 0–1 scale; scores across the top 10 run from 0.99 down to 0.98, a band narrow enough that the composition of the cluster matters more than any individual rank.
Tallying the top 10 by subcategory: three are Websites (Digiday at 0.98, eMarketer at 0.98, Pando at 0.97), two are Magazines (Ad Age at 0.98, Adweek at 0.98), two are News Publishers (CMO Today at 0.98, DealBook at 0.97), two are Professionals or Journalists (Scott Galloway at 0.99, Kara Swisher at 0.98), and one is an Academic (Ian Bremmer at 0.98). The dominant thread is marketing and media trade content — Websites, Magazines, and News Publishers together account for seven of the ten slots — but the presence of individual journalists and an academic signals that the audience shape extends into professional media commentary, not just trade publishing.
MediaPost shares its own subcategory (Websites) with three neighbors in the top 10, meaning the audience is recognizably shaped by its own kind, but the broader cluster is defined by the full marketing-and-media professional ecosystem rather than any single format.
