Playground →
Great Clips at 0.85 and Pet Supplies Plus at 0.83 sit inside Minor League Baseball's top 10 nearest neighbors — a hair salon chain and a pet retail brand sharing audience shape with a sports league. That cross-category reach is the defining structural feature of this data.
The shape is broad, meaning no single neighbor dominates and many sit well above baseline. The top two positions belong to baseball-adjacent TV channels: MLB Pipeline at 0.91 and MLB Network at 0.88. ESPN Fantasy Sports (0.88, Sports brand) and Cut 4 (0.87, Sports Teams) round out the baseball-proximate cluster. But the neighbor set quickly diversifies: Mike Golic Jr (0.86, Athletes) and Baseball America (0.86, Magazines) are followed by MLB Stats (0.85, Sports Leagues) — the only other Sports Leagues entry in the top 10 — and then Great Clips and Brian Baumgartner (0.84, Actors). Dan Orlovsky (0.84, Athletes) closes the set. Tallying subcategories across the ten: two TV Channels, one Sports brand, one Sports Teams, one Athletes (Golic Jr.), one Magazines, one Sports Leagues, one Hair Salons and Barber Shops, one Actors, and one Athletes (Orlovsky) — a genuinely mixed composition with no single subcategory accounting for more than two slots.
Major League Baseball itself, at 0.84 in the broader neighbor set, is not in the strict top 10, which underscores how far the audience shape extends beyond the sport's own ecosystem.
The breadth of this neighbor set — spanning sports media, service retail, and entertainment personalities — signals an audience whose composition is not tightly defined by baseball fandom alone.
