Playground →
At 0.98, Military.com sits in a category of its own at the top of Military Times' neighbor set — but the two-peak shape means a second, distinct cluster pulls nearly as hard, built around the branch-specific government accounts and their associated publishers.
The top five neighbors tell the core story. Military.com (0.98) leads by a clear margin. Directly behind it, ArmyTimes (0.95) and Stars and Stripes (0.95) are fellow News Publishers — the same subcategory as Military Times itself — confirming that a significant portion of the audience shape is defined by same-kind overlap. Then U.S. Army (0.95) and The Exchange (0.95) introduce the second cluster: Government organizations and military-adjacent retail. That pattern continues through positions six through nine, where Navy Times (0.90), U.S. Navy (0.90), U.S. Air Force (0.90), and Veterans Affairs (0.88) alternate between News Publishers and Government subcategories. Rounding out the top 10, Navy Federal Credit Union (0.85) introduces a Financial / Credit Unions entry — the only one in the top 10 — suggesting the audience's financial behavior is also distinctively shaped by military affiliation.
The two-peak structure reflects an audience that is simultaneously drawn to military journalism and to the institutional infrastructure of military life: the branches themselves, their associated publishers, and the financial and retail services built around service members.
