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Kwik Trip is the single strongest pull in Mills Fleet Farm's top 10, with a similarity score of 0.93 — well above every other neighbor and the only result above 0.84 in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a 0.93 means the people who follow Kwik Trip look nearly identical to those who follow Mills Fleet Farm.
The shape is broad, meaning overlap is distributed across many neighbors rather than concentrated in one cluster, but the category mix is what defines this audience. Of the top 10 neighbors, three are general grocery stores — Meijer (0.80), Hy-Vee (0.76), and Fareway Stores (0.75) — and two are convenience or fuel stops: Kwik Trip and Stinker Stores (0.78). Meijer Pharmacy (0.83) and Meijer Gas Station (0.78) extend the Meijer ecosystem further into the set. The remaining three neighbors are Arctic Circle (0.79, QSR), ABRA Auto Body and Glass (0.76, automotive maintenance), and Mountain America Credit Union (0.74, credit unions). No other big box retailer appears in the top 10.
The cross-kind pattern is notable: Mills Fleet Farm's nearest audiences are shaped primarily by Midwest-regional grocery, convenience, and fuel brands — not by other big box retailers — suggesting this audience's composition is defined more by regional everyday-errand behavior than by the big box retail category itself.
