Share

MindShift

Marketing Channels
Blogs
Playground →Docs

Education organizations and ed-tech media dominate MindShift's nearest audiences so thoroughly that the top 10 neighbors contain no other blogs — the only entity sharing MindShift's own subcategory in the full neighbor set visible here is absent from those ten positions entirely.

The shape is broad: similarity scores descend gradually from Edutopia at 0.97 down to TechLearning at 0.88, with no single neighbor pulling far ahead of the rest. By subcategory, the top 10 break into three clusters. Education organizations — Edutopia (0.97), ASCD (0.93), Discovery Education (0.90), and TED-Ed (0.89) — form the densest group. Alongside them sit education-focused media channels: Education Week Teacher (0.93), EdTech K-12 Magazine (0.92), and Education Week (0.89). The remaining two positions go to Google for Education (0.92), a tools-and-resources entry, and Heinemann Publishing (0.89), a book publisher — both still firmly within the K–12 professional orbit. George Couros (0.85) is the lone individual in the top 10, classified as an academic, and the only Celebrities and Influencers entry in that range.

The breadth of this cluster — spanning organizations, magazines, websites, a tools platform, and a publisher, all at high similarity — points to an audience defined less by any single content format than by a consistent professional identity in K–12 education.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "mindshiftkqed", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "edutopia", "title": "Edutopia", "category": "Organizations", "subcategory": "Education", "similarity": 0.9743, "drivers": [ "C02", "N03", "A04", "A05", "B01" ] }, { "handle": "ascd", "title": "ASCD", "category": "Organizations", "subcategory": "Education", "similarity": 0.9292, "drivers": [ "N03", "C02", "B01", "A04", "E06" ] }, { "handle": "edweekteacher", "title": "Education Week Teacher", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.925, "drivers": [ "N03", "C02", "B01", "Q06", "Q08" ] }, { "handle": "googleforedu", "title": "Google for Education", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.921, "drivers": [ "C02", "N03", "A04", "B01", "Q01" ] }, { "handle": "edtech_k12", "title": "EdTech K-12 Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9202, "drivers": [ "C02", "N03", "F04", "A04", "B01" ] }, { "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "similarity": 0.895, "drivers": [ "C02", "N03", "B01", "Q06", "E06" ] }, { "handle": "educationweek", "title": "Education Week", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8909, "drivers": [ "C02", "N03", "A04", "F04", "Q06" ] }, { "handle": "heinemannpub", "title": "Heinemann Publishing", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.89, "drivers": [ "N03", "C02", "A04", "A05", "B01" ] }, { "handle": "ted_ed", "title": "TED-Ed", "category": "Organizations", "subcategory": "Education", "similarity": 0.8853, "drivers": [ "N03", "A04", "C02", "A03", "P04" ] }, { "handle": "techlearning", "title": "TechLearning", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8766, "drivers": [ "N03", "C02", "P04", "A04", "Q06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: