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MMAFighting.com

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for MMAFighting.com span five distinct subcategories — and only three of them have any direct connection to combat sports.

The shape is broad: all ten neighbors score between 0.92 and 0.98, with no single dominant pull and no sharp drop-off. MMA Junkie leads at 0.98, the only other Website in the top 10, followed closely by athletes Miesha Tate (0.96) and Nathan Diaz (0.96). UFC News (0.95, News Publisher) and UFC Tonight (0.95, TV Show) round out the combat-sports cluster. That's five of ten neighbors with a clear MMA connection — but the other five tell a different story. Georges St-Pierre (0.94, Athlete) and The Ultimate Fighter (0.94, TV Show) still fit the sport, but then the set opens up to Thor (0.92, Fictional Character), Playboy (0.92, Magazine), and Jeremy Renner (0.92, Actor). A superhero franchise character, a men's lifestyle magazine, and a Hollywood actor all land within a point of the site's closest MMA-specific neighbors. The cross-kind presence of fictional characters, actors, and a magazine in the top 10 — at scores nearly matching dedicated MMA properties — signals that this audience's shape is defined by something broader than sport fandom alone.

The broad distribution across subcategories suggests MMAFighting.com draws an audience whose composition overlaps with mainstream entertainment and men's media as much as with the combat sports ecosystem itself.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mmafighting", "title": "MMAFighting.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "mmafighting", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "mmajunkie", "title": "MMA Junkie", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9763, "drivers": [ "N03", "P06", "P04", "P03", "G01" ] }, { "handle": "mieshatate", "title": "Miesha Tate", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9625, "drivers": [ "N03", "P06", "A02", "E03", "G01" ] }, { "handle": "natediaz209", "title": "Nathan Diaz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9574, "drivers": [ "N03", "P06", "P04", "P03", "E03" ] }, { "handle": "ufcnews", "title": "UFC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9506, "drivers": [ "N03", "P06", "P03", "A06", "P02" ] }, { "handle": "ufctonight", "title": "UFC Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9451, "drivers": [ "N03", "P06", "A06", "Q06", "G01" ] }, { "handle": "georgesstpierre", "title": "Georges St-Pierre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9361, "drivers": [ "N03", "P06", "P04", "P02", "A01" ] }, { "handle": "ultimatefighter", "title": "The Ultimate Fighter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9355, "drivers": [ "N03", "P06", "P04", "P02", "A01" ] }, { "handle": "thorofficial", "title": "Thor", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.9225, "drivers": [ "N03", "P06", "A02", "P03", "A01" ] }, { "handle": "playboy", "title": "Playboy", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9214, "drivers": [ "N03", "P04", "P03", "E03", "P06" ] }, { "handle": "jeremyrenner", "title": "Jeremy Renner", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9213, "drivers": [ "N03", "P06", "P04", "A02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: