Playground →
The top 10 neighbors for MMA Junkie span five distinct subcategories — and only three of them have any direct connection to combat sports.
The shape is broad: no single neighbor dominates, and scores remain elevated across the full set, from MMAFighting.com at 0.98 down to Thor at 0.92. The MMA-adjacent core is clear: MMAFighting.com (0.98), Miesha Tate (0.96), Nate Diaz (0.96), Georges St-Pierre (0.96), UFC News (0.96), UFC Tonight (0.94), The Ultimate Fighter (0.93), and UFC (0.93) form a dense cluster of websites, athletes, news publishers, TV shows, and a sports league — all orbiting the same sport. That part is expected.
What the top 10 also contains is more telling: Spirit Halloween (0.93), a department store, and Thor (0.92), a fictional character, both land inside the top 10 with scores nearly matching the UFC itself. Neither has any thematic connection to MMA; their presence signals that the audience shape MMA Junkie draws is shared by a wider mass-entertainment profile, not a narrowly sport-specific one.
The broad shape here reflects an audience that overlaps heavily with MMA's own ecosystem at the top, but whose composition extends into mainstream pop-culture territory at scores that most sport-specific outlets would not reach.
