Playground →
The Minnesota Wild's top 10 neighbors span five distinct subcategories — Sports Teams, Beverages, Humor Memes and Satire, Comedians, and Athletes — with no single kind dominating, a pattern consistent with the broad shape flag.
The nearest neighbor is the Minnesota Twins at 0.96, the strongest pull in the set and the only other Minnesota-based sports team in the top 10 alongside the Minnesota Vikings at 0.84. Beyond those two fellow Sports Teams, the cluster diversifies quickly. Caribou Coffee (0.91) is the second-closest neighbor overall — a Beverages brand outranking every other sports entity in the set. Midwest vs. Everybody (0.89) and Nick Swardson (0.89) follow, representing Humor Memes and Satire and Comedians respectively. Kirk Cousins (0.88) is the top Athlete in the set, and Big Ten Network (0.86) is the lone TV Channel. Rounding out the top 10 are a Convenience brand (Kum & Go, 0.85), a Grocery and Superstores brand (Hy-Vee, 0.85), and a Food brand (Culver's Restaurants, 0.84).
The cross-kind composition here is the defining feature: only three of the top 10 neighbors share the Wild's own Sports Teams subcategory, while the remaining seven span retail, food, comedy, and regional media. This audience shape is less "hockey fan" than it is "Upper Midwest consumer" — a broad, regionally coherent profile that extends well beyond sport.
