MoviePass Audience Graph • Social Signal

MoviePass's nearest audiences span technology brands, travel apps, finance platforms, fashion retailers, and news publishers — with no single neighbor pulling far ahead of the rest.

The shape is flat: the top 10 scores run from Eat24 at 0.85 down to Life at Google and Marques Brownlee at 0.83, a spread of only about two points. Similarity here measures how closely two entities' audiences resemble each other in composition; the narrow band means no one neighbor dominates. The cluster is defined by subcategory diversity rather than concentration: Mozilla (Technology, 0.85), Robinhood (Finance, 0.84), Lyft (Travel, 0.84), and Dropbox (Technology, 0.84) represent four different subcategories within the top five alone. Technology brands are the most common subcategory in the top 10 — Mozilla, Dropbox, and Unity all appear — but they share space with a restaurant delivery service, a rideshare app, a finance app, a fashion retailer, a dating app, and a TV show. No other Entertainment Platform appears in the top 10; MoviePass's own subcategory is absent from its nearest neighbors entirely. The one film-adjacent entry, A24 (Film Studios, 0.83), sits just outside the top 10 in the broader graph.

The flat, cross-category spread suggests an audience defined less by any single interest vertical than by a general profile that cuts across consumer tech, urban services, and media consumption simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/moviepass

{ "handle": "moviepass", "title": "MoviePass", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "moviepass", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "eat24", "title": "Eat24", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8527, "drivers": [ "A06", "G03", "I01", "G01", "E06" ] }, { "handle": "mozilla", "title": "Mozilla", "category": "Brands", "subcategory": "Technology", "similarity": 0.8472, "drivers": [ "G03", "A06", "G01", "I01", "N03" ] }, { "handle": "robinhoodapp", "title": "Robinhood", "category": "Brands", "subcategory": "Finance", "similarity": 0.8431, "drivers": [ "N03", "I01", "E06", "G03", "G01" ] }, { "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.843, "drivers": [ "G03", "I01", "A06", "E06", "G01" ] }, { "handle": "dropbox", "title": "Dropbox", "category": "Brands", "subcategory": "Technology", "similarity": 0.8424, "drivers": [ "A06", "G03", "E06", "N03", "G01" ] }, { "handle": "urbanoutfitters", "title": "Urban Outfitters", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8398, "drivers": [ "I01", "G03", "E06", "G01", "A06" ] }, { "handle": "coffeembagel", "title": "Coffee Meets Bagel", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8396, "drivers": [ "E06", "G03", "I01", "A06", "G02" ] }, { "handle": "unity3d", "title": "Unity", "category": "Brands", "subcategory": "Technology", "similarity": 0.8379, "drivers": [ "E06", "I01", "A06", "G03", "N03" ] }, { "handle": "patriotact", "title": "Patriot Act with Hasan Minhaj", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8362, "drivers": [ "E06", "G03", "I01", "A06", "G01" ] }, { "handle": "lifeatgoogle", "title": "Life at Google", "category": "Brands", "subcategory": "Technology", "similarity": 0.8349, "drivers": [ "A06", "E06", "G03", "I01", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/moviepass

MoviePass

Nearest neighbors by audience shape

Raw data