Playground →
Cato Fashions (0.91) and Academy Sports + Outdoors (0.90) form two distinct peaks at the top of Murphy USA's similarity graph — a women's apparel retailer and an outdoors sporting goods brand pulling in nearly identical scores before a visible drop to the rest of the set. That gap defines the two-peak structure: Murphy USA's audience bridges two separate retail neighborhoods.
Below those two leaders, the top 10 fills in with a mix of celebrities and consumer brands. Three Reality TV Stars — Jessica Robertson (0.84), Missy Robertson (0.84), and Korie Robertson (0.84) — cluster tightly alongside two Musicians and Bands, Casting Crowns (0.84) and Jeremy Camp (0.84). Sonic (0.86) and Walmart (0.85) round out the retail and QSR presence, with Cameron Dallas (0.84) as the lone Lifestyle entry. No other Gas Stations appear in the top 10 — Murphy USA's nearest audience shapes are drawn entirely from other categories.
The overall picture is an audience that sits at the intersection of value retail, outdoor and sporting goods, and a tightly defined cultural cluster of reality television and contemporary Christian music.
