MusclePharm Audience Graph • Social Signal

The two fitness-brand neighbors at the top of MusclePharm's similarity list — Bodybuilding.com at 0.80 and BSN at 0.77 — are the only Fitness subcategory entries in the top 10, and after them the neighbor set fans out broadly across entirely unrelated kinds.

The shape is broad: scores descend gradually from 0.80 down to 0.73 with no sharp drop, and the remaining eight neighbors span five different subcategories. Vspink (Fashion, 0.74) and Xbox Support (Tools and Resources, 0.74) sit nearly tied at positions three and four. XFL (Sports Leagues, 0.74) and Bindi Irwin (TV Personalities, 0.74) follow at essentially the same score. Minecraft (Video Game Franchises, 0.74) and The Elder Scrolls (Video Game Franchises, 0.73) give the top 10 its only cluster beyond fitness — two gaming franchises — while Ninja (Musicians and Bands, 0.73) and Robert Irwin (Spiritual Leaders, 0.73) round out the set. The dominant cross-kind pattern is gaming and entertainment: video game franchises, a gaming support account, and celebrity personalities collectively occupy eight of the ten slots.

The breadth of that mix — fitness brands anchoring the top, then gaming, fashion, sports, and TV personalities all arriving at nearly the same similarity level — indicates an audience whose shape is not tightly defined by any single interest cluster beyond the fitness core.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/musclepharm

{ "handle": "musclepharm", "title": "MusclePharm", "category": "Brands", "subcategory": "Fitness", "resolved": "musclepharm", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "bodybuildingcom", "title": "Bodybuilding.com", "category": "Brands", "subcategory": "Fitness", "similarity": 0.796, "drivers": [ "F04", "G01", "A02", "A01", "P04" ] }, { "handle": "bsnsupplements", "title": "BSN", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7721, "drivers": [ "F04", "N04", "G01", "A02", "P04" ] }, { "handle": "vspink", "title": "Vspink", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7443, "drivers": [ "F04", "A02", "N04", "A01", "G01" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7426, "drivers": [ "F04", "G01", "A02", "N04", "O01" ] }, { "handle": "xfl2022", "title": "XFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7421, "drivers": [ "A02", "G01", "I01", "O01", "Q01" ] }, { "handle": "bindiirwin", "title": "Bindi Irwin", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7394, "drivers": [ "G01", "A02", "N04", "I01", "O01" ] }, { "handle": "minecraft", "title": "Minecraft", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7365, "drivers": [ "F04", "G01", "A02", "O01", "N04" ] }, { "handle": "elderscrolls", "title": "The Elder Scrolls", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7275, "drivers": [ "F04", "G01", "O01", "A02", "N04" ] }, { "handle": "ninja", "title": "Ninja", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7264, "drivers": [ "O01", "A02", "G01", "I01", "F04" ] }, { "handle": "robertirwin", "title": "Robert Irwin", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.7262, "drivers": [ "F04", "A02", "N04", "G01", "O01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/musclepharm

MusclePharm

Nearest neighbors by audience shape

Raw data