Playground →
A Midwestern grocery chain — not another hotel — sits at the top of My Place Hotels' similarity set: Hy-Vee scores 0.85, the strongest pull in the top 10. The shape is broad, with scores ranging from 0.85 down to 0.79 across a diverse mix of neighbor types, and no single category dominates.
Similarity here measures how closely two entities' audiences resemble each other in composition; a high score means the audiences look alike, not that the entities are substitutes. Across the top 10, only two neighbors share My Place Hotels' own subcategory — Cobblestone Inn & Suites at 0.82 and AmericInn at 0.81. The remaining eight span sports teams, Midwestern humor, convenience retail, grocery, an athlete, and a fitness brand. Three of those are sports teams: the Minnesota Vikings (0.83), Kansas City Royals (0.80), and Minnesota Twins (0.79). Two are Humor Memes and Satire accounts — Faux Pelini (0.84) and, just outside the top 10 in the broader graph, a cluster of Midwest-themed content. Casey's (0.81) and FloWrestling (0.79) round out the set, representing convenience retail and fitness respectively.
The pattern that emerges is a distinctly Midwestern audience profile: the neighbors are concentrated in Upper Midwest and Plains-region brands, franchises, and sports franchises, with the hotel competitors present but not dominant. The broad shape means no single neighbor type owns this audience — it is spread across everyday retail, regional sports fandom, and lodging peers in roughly equal measure.
