Naughty Dog Audience Graph • Social Signal

Gaming media dominates the top of Naughty Dog's neighbor set, but the audience shape extends well beyond the studio's own kind — pulling in film studios, entertainment brands, and pop musicians alongside fellow game developers.

The shape is broad: scores run from 0.95 down to 0.90 across the top ten, with no single neighbor pulling far ahead of the rest. IGN leads at 0.95, followed closely by Marvel Entertainment (0.94) and DC Comics (0.93). Nintendo of America (0.92) and Pixar (0.91) round out the top five, with PlayStation (0.91) just behind. The subcategory breakdown across all ten neighbors spans Magazines, Entertainment, Entertainment Platforms, and Film Studios — only one neighbor, Konami (0.90), shares Naughty Dog's own Game Developers subcategory. That makes this a strongly cross-kind cluster: the audience looks less like a dedicated gaming crowd and more like a broad entertainment audience that moves fluidly between games, comics, animated film, and gaming press. GameSpot (0.90) and Game Informer (0.90) anchor the gaming-media side, while Sony (0.90) ties the hardware ecosystem into the mix.

The overall picture is an audience shaped by mainstream entertainment consumption rather than gaming fandom alone.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/naughty_dog

{ "handle": "naughty_dog", "title": "Naughty Dog", "category": "Brands", "subcategory": "Game Developers", "resolved": "naughty_dog", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "ign", "title": "IGN", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9472, "drivers": [ "E03", "N03", "J02", "P03", "A01" ] }, { "handle": "marvel", "title": "Marvel Entertainment", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.94, "drivers": [ "N03", "E03", "J02", "P03", "A01" ] }, { "handle": "dccomics", "title": "DC Comics", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9284, "drivers": [ "N03", "E03", "J02", "P03", "A01" ] }, { "handle": "nintendoamerica", "title": "Nintendo of America", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9239, "drivers": [ "N03", "E03", "J02", "P03", "A01" ] }, { "handle": "pixar", "title": "Pixar", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9101, "drivers": [ "N03", "J02", "E03", "A01", "P03" ] }, { "handle": "playstation", "title": "PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9095, "drivers": [ "E03", "N03", "J02", "A01", "Q08" ] }, { "handle": "gamespot", "title": "GameSpot", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9004, "drivers": [ "E03", "J02", "P03", "N03", "A01" ] }, { "handle": "gameinformer", "title": "Game Informer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8971, "drivers": [ "J02", "E03", "A01", "Q08", "A02" ] }, { "handle": "sony", "title": "Sony", "category": "Brands", "subcategory": "Technology", "similarity": 0.8964, "drivers": [ "E03", "P03", "Q08", "E06", "A01" ] }, { "handle": "konami", "title": "Konami", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.896, "drivers": [ "Q08", "E03", "P03", "A01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/naughty_dog

Naughty Dog

Nearest neighbors by audience shape

Raw data