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Navy Times

Marketing Channels
News Publishers
Playground →Docs

The top 10 splits cleanly into two neighborhoods: military news publishers at the high end, and military branch organizations just below — with Navy Federal Credit Union and The Exchange bridging toward the broader military-community ecosystem.

The first peak is tight. Stars and Stripes (0.93) and ArmyTimes (0.93) are the two closest neighbors in the set, separated by less than 0.003, with Military Times (0.90) just behind — three fellow News Publishers forming the strongest cluster. Military.com (0.88), classified as a Website rather than a News Publisher, sits at the seam between the two peaks. The second neighborhood is composed entirely of Government subcategory entities: Department of Defense (0.88), U.S. Army (0.87), U.S. Navy (0.85), and U.S. Air Force (0.85) occupy positions five through nine in a tight band. Rounding out the ten are The Exchange (0.87), an Apparel brand exclusive to military installations, and Navy Federal Credit Union (0.83), a Credit Union — both of which serve the same community as the branch organizations above them.

The shape reveals an audience defined almost entirely by military affiliation, with no daylight between the readership of peer publications and the audiences of the armed services themselves.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "navytimes", "title": "Navy Times", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "navytimes", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "starsandstripes", "title": "Stars and Stripes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9332, "drivers": [ "F04", "N03", "Q07", "A03", "P02" ] }, { "handle": "armytimes", "title": "ArmyTimes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9305, "drivers": [ "F04", "N03", "P02", "Q07", "E06" ] }, { "handle": "militarytimes", "title": "Military Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8999, "drivers": [ "F04", "Q07", "A03", "L02", "P02" ] }, { "handle": "militarydotcom", "title": "Military.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8807, "drivers": [ "F04", "Q07", "P02", "A03", "L02" ] }, { "handle": "deptofdefense", "title": "Department of Defense", "category": "Organizations", "subcategory": "Government", "similarity": 0.8774, "drivers": [ "F04", "N03", "P02", "Q07", "L02" ] }, { "handle": "usarmy", "title": "U.S. Army", "category": "Organizations", "subcategory": "Government", "similarity": 0.8727, "drivers": [ "F04", "P02", "Q07", "I01", "F05" ] }, { "handle": "exchange", "title": "The Exchange", "category": "Apparel", "subcategory": "General", "similarity": 0.8715, "drivers": [ "F04", "N03", "P02", "F05", "I01" ] }, { "handle": "usnavy", "title": "U.S. Navy", "category": "Organizations", "subcategory": "Government", "similarity": 0.853, "drivers": [ "F04", "Q07", "P02", "A03", "L02" ] }, { "handle": "usairforce", "title": "U.S. Air Force", "category": "Organizations", "subcategory": "Government", "similarity": 0.8494, "drivers": [ "F04", "Q07", "P02", "I01", "E06" ] }, { "handle": "navy-federal-credit-union", "title": "Navy Federal Credit Union", "category": "Financial", "subcategory": "Credit Unions", "similarity": 0.8299, "drivers": [ "F04", "N03", "C03", "F05", "L02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: