NBC Nightly News Audience Graph • Social Signal

NBC Nightly News draws a neighbor set dominated by journalists and news-adjacent TV personalities — a tightly composed cluster with no single standout pulling away from the pack.

The shape is flat: the top 10 neighbors span a 0.93–0.89 range with no dramatic drop-off between them. Ann Curry leads at 0.93, followed closely by Katie Couric at 0.92 and George Stephanopoulos at 0.91. All three are classified as Journalists. 60 Minutes (0.91) is the first fellow TV Show in the set, and Lester Holt (0.90) — also a Journalist — rounds out the top five. Of the full top 10, six carry the Journalist subcategory; CBS Evening News (0.90) and CBS Sunday Morning (0.90) add TV Channel and TV Show entries respectively, while The Hill (0.90) brings in a News Publisher, and Keith Olbermann (0.89) is the sole TV Personality in the group. The center entity's own subcategory — TV Shows — appears in two of the ten neighbors (60 Minutes and CBS Sunday Morning), meaning the cluster is shaped more by individual journalists than by peer broadcast programs.

The overall picture is a cohesive, same-ecosystem audience: viewers whose attention is organized around network news anchors, political journalists, and legacy broadcast formats rather than any single dominant figure.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcnightlynews

{ "handle": "nbcnightlynews", "title": "NBC Nightly News", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "nbcnightlynews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "anncurry", "title": "Ann Curry", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9284, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "katiecouric", "title": "Katie Couric", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9214, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "gstephanopoulos", "title": "George Stephanopoulos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9132, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9107, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "lesterholtnbc", "title": "Lester Holt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9032, "drivers": [ "A02", "G01", "G03", "P02", "A01" ] }, { "handle": "cbseveningnews", "title": "CBS Evening News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8985, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8982, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "cbssunday", "title": "CBS Sunday Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8974, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "keitholbermann", "title": "Keith Olbermann", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8945, "drivers": [ "A02", "G01", "J04", "G03", "J01" ] }, { "handle": "mitchellreports", "title": "Andrea Mitchell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8942, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcnightlynews

NBC Nightly News

Nearest neighbors by audience shape

Raw data