Playground →
The top 10 neighbors for NBC Sports span five distinct subcategories — no single kind dominates, which is the defining feature of a broad audience shape.
NBC Sports EDGE Betting leads at 0.89, the strongest pull in the set, followed by Sports Illustrated at 0.81 and ProFootballTalk at 0.81. These three represent three different subcategories — a website, a magazine, and a blog — all within the sports media orbit. Cris Collinsworth (0.80, Athletes) is the first individual in the ranking, and SiriusXM NFL Radio (0.78, Podcasts and Radio) extends the channel variety further.
The subcategory tally across the top 10 reads: one website, one magazine, one blog, one athlete, one podcasts-and-radio property, one TV channel (CBS Sports, 0.78), one TV personality (Trey Wingo, 0.77), one athlete (Zach Boychuk, 0.76), and two journalists (Jay Glazer at 0.76 and Chris Mortensen at 0.75). NBC Sports itself is a TV Channel, and CBS Sports is the only other TV Channel in the top 10. The rest of the set is cross-kind: blogs, radio, print, individual athletes, and on-air personalities all register comparable overlap. Notably, Jimmy Fallon (0.72, TV Personalities) appears near the bottom of the top 10 — the one neighbor with no direct sports-media identity — signaling that the audience shape extends slightly beyond the sports-content core.
The broad shape here reflects an audience that moves fluidly across sports media formats rather than concentrating around any single platform or personality type.
