NBC Sports EDGE Betting Audience Graph • Social Signal

The Tonight Show sits at position 10 in NBC Sports EDGE Betting's similarity graph — an NBC entertainment property landing inside a set otherwise dominated by sports broadcasters, athletes, and betting brands. That cross-kind presence is the structural signal of the two-peak shape: one neighborhood built around NBC Sports and its orbit, a second, quieter pull toward NBC's broader broadcast audience.

The dominant cluster is tight. NBC Sports leads at 0.886, followed closely by athletes Cris Collinsworth (0.87) and Zach Boychuk (0.86), then SiriusXM NFL Radio (0.83) and CBS Sports (0.79). These five form a coherent sports-media and athlete cluster — TV channels, radio, and on-air talent. DraftKings (0.78) and ProFootballTalk (0.77) extend the cluster into betting and football-specific editorial. TV personality Kyle Brandt (0.77) and athlete Mark Schlereth (0.77) round out positions 8 and 9, keeping the cluster firmly in sports-media talent. Then The Tonight Show arrives at 0.76 — the only TV show in the top 10 and the only non-sports entity in the set — marking the second peak.

No other website appears in the top 10, meaning NBC Sports EDGE Betting's nearest audiences are shaped almost entirely by broadcast and radio sports media rather than by comparable web properties.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nbcsportsbet

{ "handle": "nbcsportsbet", "title": "NBC Sports EDGE Betting", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "nbcsportsbet", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nbcsports", "title": "NBC Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.886, "drivers": [ "N03", "F04", "P02", "D03", "A06" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8708, "drivers": [ "N03", "P02", "P03", "I01", "P06" ] }, { "handle": "zachboychuk", "title": "Zach Boychuk", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8619, "drivers": [ "N03", "P02", "D03", "P03", "P04" ] }, { "handle": "siriusxmnfl", "title": "SiriusXM NFL Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8306, "drivers": [ "N03", "P02", "P04", "F04", "P06" ] }, { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7902, "drivers": [ "N03", "P02", "P04", "P03", "I01" ] }, { "handle": "draftkings", "title": "DraftKings", "category": "Brands", "subcategory": "Sports", "similarity": 0.7826, "drivers": [ "N03", "F04", "D03", "I01", "N02" ] }, { "handle": "profootballtalk", "title": "ProFootballTalk", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.7707, "drivers": [ "N03", "P02", "D03", "I01", "P04" ] }, { "handle": "kylebrandt", "title": "Kyle Brandt", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7698, "drivers": [ "N03", "D03", "P02", "A06", "I01" ] }, { "handle": "markschlereth", "title": "Mark Schlereth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7666, "drivers": [ "N03", "P02", "I01", "P03", "P04" ] }, { "handle": "fallontonight", "title": "The Tonight Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7627, "drivers": [ "N03", "P02", "P04", "N02", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nbcsportsbet

NBC Sports EDGE Betting

Nearest neighbors by audience shape

Raw data