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Across the top 10 neighbors, no single entity dominates — NCAA's similarity scores run from 0.92 down to 0.86 in a dense, evenly distributed band, the structural signature of a broad-reach audience with no sharp concentration.
The shape is broad, and the neighbor mix reflects it. NCAA March Madness leads at 0.92, followed closely by Desmond Howard (0.90, Athletes), Bleacher Report CFB (0.89, News Publishers), CBS Sports (0.89, TV Channels), and SportsCenter (0.87, TV Shows). Similarity here measures how closely two entities' audiences resemble each other in composition — a score of 0.92 means the audiences look nearly identical in shape. The top 10 are dominated by sports media infrastructure: TV shows, TV channels, news publishers, and websites account for seven of the ten slots. The remaining three are Athletes — Desmond Howard, Holly Rowe (0.87, classified as Journalists), and Bo Jackson (0.86). Notably, no other Sports Leagues appear in the top 10, and no Sports Teams appear either — the audience shape aligns most tightly with the media layer that covers college sports rather than with peer governing bodies or team-level properties. The one structural outlier is Dos Equis Man (0.86, Alcohol), the sole non-sports, non-media brand in the set, sitting comfortably inside a cluster otherwise defined entirely by college sports coverage.
The overall picture is a mass-sports-media audience — one that tracks college athletics through broadcast, digital, and personality-driven channels rather than through any single team or league peer.
