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Education Week sits at the top of NEA's similarity graph with a score of 0.91 — but the second-strongest pull comes from a government agency, not another education publication, signaling that this audience bridges two distinct institutional worlds.
The shape here is genuinely two-peaked. The first cluster is education media: Education Week (0.91), U.S. News Education (0.88), EdSurge (0.85), Education Next (0.80), and MindShift (0.77) — a mix of magazines, news publishers, and blogs all oriented around education coverage. The second peak is institutional and governmental: U.S. Department of Education (0.89) sits just below Education Week, pulling the audience toward policy and administration rather than practitioner content. TED-Ed (0.79) and Edutopia (0.77) round out the education-organization cluster, both sharing NEA's own subcategory.
What makes the top 10 notable is how cleanly it divides: six neighbors are education-focused media channels (magazines, news publishers, a blog, a website), while three are Education-subcategory organizations — and one, the U.S. Department of Education, is a Government-subcategory entity. No sports journalists, breweries, or consumer brands appear in the top 10, even though those categories surface further down the broader neighbor set.
The two-peak structure suggests NEA's audience is simultaneously engaged with classroom-level education content and federal education policy — a practitioner-and-policy-watcher profile rather than a single-track readership.
