NFL Audience Graph • Social Signal

At 0.97, NFL Network is the strongest pull in the NFL's top 10 — and the entire neighbor set reads as a two-cluster structure built around NFL broadcast properties on one side and individual football athletes on the other.

The shape is two-peak. The first cluster is pure broadcast infrastructure: NFL Network (0.97), FOX Sports: NFL (0.96), NFL on ESPN (0.96), NFL on CBS (0.93), and Sunday Night Football (0.92) — all TV Channels or TV Shows carrying NFL content. These five occupy the top five positions and form a tight band, suggesting the NFL's audience shape is nearly indistinguishable from the audiences of its own broadcast partners. The second cluster steps down to individual athletes: Russell Wilson (0.91) and Tyrann Mathieu (0.89), both subcategorized as Athletes, anchor this tier. SportsNation (0.88) and ESPN (0.87) bridge the two clusters as general sports TV properties. SportsCenter (0.87) rounds out the top 10 as another TV Show. No other Sports Leagues appear in the top 10 — the NFL's nearest audience neighbors are its own media ecosystem, not peer leagues.

The one entity outside the broadcast-and-athlete pattern in the top 10 is absent entirely — every neighbor is either a TV Channel, TV Show, or Athlete, which means the NFL's audience shape is defined almost entirely by football-specific media consumption and player fandom rather than by any cross-sport or cross-category overlap.

This structure suggests an audience that is deeply channel-loyal to NFL programming specifically, with athlete fandom as a secondary but coherent organizing force.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nfl

{ "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "resolved": "nfl", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9721, "drivers": [ "N03", "I01", "A02", "G01", "G03" ] }, { "handle": "nflonfox", "title": "FOX Sports: NFL", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9585, "drivers": [ "N03", "I01", "A02", "G01", "G03" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9563, "drivers": [ "N03", "I01", "A02", "G01", "G03" ] }, { "handle": "nfloncbs", "title": "NFL on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9319, "drivers": [ "N03", "A02", "I01", "G03", "G01" ] }, { "handle": "snfonnbc", "title": "Sunday Night Football", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.919, "drivers": [ "N03", "I01", "A02", "O04", "G03" ] }, { "handle": "dangerusswilson", "title": "Russell Wilson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9053, "drivers": [ "O04", "N03", "A02", "I01", "Q02" ] }, { "handle": "mathieu_era", "title": "Tyrann Mathieu", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8947, "drivers": [ "O04", "N03", "I01", "A02", "G01" ] }, { "handle": "sportsnation", "title": "SportsNation", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8761, "drivers": [ "A02", "N03", "I01", "G03", "G01" ] }, { "handle": "espn", "title": "ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8719, "drivers": [ "I01", "A02", "G03", "N03", "O04" ] }, { "handle": "sportscenter", "title": "SportsCenter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8719, "drivers": [ "A02", "I01", "G03", "G01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nfl

NFL

Nearest neighbors by audience shape

Raw data