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NFL Fantasy Football

Brands
Sports
Playground →Docs

Two distinct audience neighborhoods pull on NFL Fantasy Football's top 10, and they don't obviously belong together: fantasy football infrastructure on one side, and sports-adjacent humor and baseball on the other.

The shape is two-peak. NFL Memes (0.87) and Major League Baseball (0.87) sit at nearly identical scores — the two highest in the set — forming the twin anchors. PFF Fantasy Football (0.87) follows closely, representing the fantasy-specific analytics cluster. Michael Fabiano (0.86), a Professionals subcategory entry, and Kay Adams (0.81), a TV Personality, extend that first neighborhood of fantasy-adjacent media figures.

The second peak is less expected. Tom Segura (0.78) and Bert Kreischer (0.77) — both Comedians — appear alongside Fantasy Footballers (0.79, Podcasts and Radio) and Rich Eisen Show (0.79, Podcasts and Radio), suggesting the audience bridges fantasy-specific content and broader sports-entertainment comedy. FantasyPros (0.77) and ESPN Fantasy Sports (0.77) — both Sports subcategory brands — round out the top 10 as the only direct platform competitors present.

Subcategory tally across the top 10: two Comedians, two Podcasts and Radio, one Humor Memes and Satire, one Sports Leagues, one Blogs, one Professionals, one TV Personalities, and two Sports brands. No other Sports Leagues appear in the top 10 beyond MLB, and the two direct fantasy platform competitors land at the bottom of the set rather than the top.

The overall shape suggests an audience that consumes fantasy football as part of a wider sports-and-entertainment diet — one where baseball media and comedy content sit as comfortably as dedicated fantasy tools.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nflfantasy", "title": "NFL Fantasy Football", "category": "Brands", "subcategory": "Sports", "resolved": "nflfantasy", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nfl_memes", "title": "NFL Memes", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.8734, "drivers": [ "I01", "Q01", "J02", "E06", "D03" ] }, { "handle": "mlb", "title": "Major League Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8702, "drivers": [ "I01", "J02", "D03", "F03", "G03" ] }, { "handle": "pff_fantasy", "title": "PFF Fantasy Football", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8671, "drivers": [ "I01", "Q01", "J02", "F03", "D03" ] }, { "handle": "michael_fabiano", "title": "Michael Fabiano", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8556, "drivers": [ "I01", "N03", "D03", "Q01", "E06" ] }, { "handle": "heykayadams", "title": "Kay Adams", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8058, "drivers": [ "I01", "Q01", "D03", "F03", "B04" ] }, { "handle": "richeisenshow", "title": "Rich Eisen Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7909, "drivers": [ "I01", "N03", "Q01", "L02", "F03" ] }, { "handle": "theffballers", "title": "Fantasy Footballers", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7855, "drivers": [ "I01", "Q01", "J02", "D03", "A02" ] }, { "handle": "tomsegura", "title": "Tom Segura", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7836, "drivers": [ "J02", "I01", "F03", "E06", "Q01" ] }, { "handle": "fantasypros", "title": "FantasyPros", "category": "Brands", "subcategory": "Sports", "similarity": 0.7721, "drivers": [ "I01", "J02", "D03", "Q01", "O04" ] }, { "handle": "espnfantasy", "title": "ESPN Fantasy Sports", "category": "Brands", "subcategory": "Sports", "similarity": 0.77, "drivers": [ "I01", "E06", "D03", "Q01", "B04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: