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NFL Total Access

Marketing Channels
TV Shows
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Around The NFL sits at one peak of a two-peak structure, scoring 0.86 — the strongest pull in the top 10 — while a second cluster of NFL broadcast properties forms the other. Together, these two neighborhoods define the shape of NFL Total Access's audience.

The first peak is tightly NFL-programmed: Around The NFL (0.86), NFL on CBS (0.83), and Sunday Night Football (0.83) are all TV Shows by subcategory, and FOX Sports: NFL (0.83) and NFL Network (0.80) are TV Channels — all within the same NFL broadcast ecosystem. NFL on ESPN (0.80) rounds out this cluster. Six of the top 10 neighbors are NFL-adjacent broadcast or channel properties, making this the dominant structural feature.

The second peak is where the shape diverges. Larry Fitzgerald (0.81) is the highest-scoring athlete in the set and the only non-broadcast entity in the top five. FanDuel (0.77), a Sports brand, and NFL (0.77), a Sports League, complete the top 10 alongside Reggie Miller (0.76) — an athlete whose sport is basketball, not football. That cross-sport presence at position 10 signals that the second cluster is less about football specifically and more about a sports-engaged audience that extends beyond the NFL itself.

The two-peak shape reveals an audience that is simultaneously a core NFL broadcast consumer and a broader sports-media follower — anchored in the league but not confined to it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nfltotalaccess", "title": "NFL Total Access", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "nfltotalaccess", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8642, "drivers": [ "N03", "I01", "F04", "G01", "A02" ] }, { "handle": "nfloncbs", "title": "NFL on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8344, "drivers": [ "N03", "Q02", "F04", "A02", "I01" ] }, { "handle": "snfonnbc", "title": "Sunday Night Football", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8328, "drivers": [ "N03", "I01", "J02", "A02", "G01" ] }, { "handle": "nflonfox", "title": "FOX Sports: NFL", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8258, "drivers": [ "N03", "I01", "A02", "G01", "Q02" ] }, { "handle": "larryfitzgerald", "title": "Larry Fitzgerald", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8072, "drivers": [ "N03", "I01", "Q02", "A02", "Q08" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8024, "drivers": [ "N03", "I01", "Q02", "A02", "G01" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.801, "drivers": [ "N03", "I01", "A02", "E06", "G01" ] }, { "handle": "fanduel", "title": "FanDuel", "category": "Brands", "subcategory": "Sports", "similarity": 0.774, "drivers": [ "N03", "F04", "D03", "F03", "J02" ] }, { "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.771, "drivers": [ "N03", "I01", "A02", "G01", "J02" ] }, { "handle": "reggiemillertnt", "title": "Reggie Miller", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7611, "drivers": [ "N03", "Q02", "Q08", "J02", "O04" ] } ] }
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