Playground →
Kathleen Zellner (0.89) and the Minnesota Wild (0.89) sit at nearly identical heights atop Nick Swardson's neighbor set — a two-peak structure that places his audience at the intersection of two distinct communities rather than inside a single one.
The shape is two-peak, and the gap between those two leaders and the rest is meaningful. Brian Baumgartner (0.84), Jacob Leinenkugel Brewing Co. (0.84), and Midwest vs. Everybody (0.84) cluster just below, followed by Kum & Go (0.84), Culver's Restaurants (0.83), and three athletes — Kris Bryant (0.83), Kyle Schwarber (0.83), and Jake Arrieta (0.82). The subcategory composition of the full top 10 is striking for what it isn't: not one other Comedian appears. Instead, the set is dominated by Athletes (three entries), alongside a Brewery, a Convenience brand, a Food brand, a Humor/Satire account, and an Actor — all with a pronounced Midwestern character. The Zellner peak pulls in one direction; the sports-and-regional-brands cluster pulls in another, and Swardson's audience sits where those two neighborhoods overlap.
The overall picture is an audience defined less by comedy fandom than by Midwestern regional identity and sports engagement, with a secondary pull toward true-crime-adjacent media.
