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The top 10 neighbors for NikkieTutorials split between beauty brands and makeup-adjacent personalities — a mix that defines the shape of this audience more than any single neighbor does. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 down to 0.94, a narrow band consistent with the flat shape classification.
Four of the ten neighbors are Beauty-subcategory brands: Anastasia Beverly Hills (0.97), Morphe (0.97), Kylie Cosmetics (0.96), and ColourPop Cosmetics (0.96). The remaining six are Celebrities and Influencers, but they span four different subcategories: Models (Jeffree Star at 0.96, James Charles at 0.94), Comedians (Liza Koshy at 0.95), Authors (Manny MUA at 0.95), and Artists (Kat Von D at 0.94). Jaclyn Hill (0.94) is the only neighbor sharing NikkieTutorials' own Lifestyle subcategory. No single neighbor pulls away from the pack — the scores compress into a tight corridor, and the cluster's character is defined by the blend of beauty retail and makeup-world personalities rather than by any dominant pole.
The flat shape signals an audience that is simultaneously at home with cosmetics brands and with the broader cast of influencer-adjacent figures who orbit the beauty space.
