Playground →
The top 10 neighbors for NYTimes Communications span journalists, blogs, news publishers, magazines, and websites — with no single neighbor pulling significantly ahead of the rest. Similarity scores run from 0.98 at the top to 0.97 at the bottom, a band of less than two percentage points across all ten positions.
The shape is flat: Intelligencer (0.98) and Emily Nussbaum (0.98) sit at the top, followed closely by Ben Smith (0.98), Quartz (0.98), and Mediagazer (0.98). The subcategory breakdown across the ten neighbors is mixed: four are Journalists (Emily Nussbaum, Ben Smith, Rebecca Traister, Jay Rosen), two are Magazines (The Atlantic: Ideas and one other), one is a Blog (Intelligencer), two are Websites (Mediagazer, Cool Hunting), and one is a News Publisher (Quartz). NYTimes Communications is itself a News Publisher, and only Quartz shares that subcategory in the top 10 — the majority of the cluster is journalists and media-adjacent channels rather than direct news publisher peers. The one structural outlier is Momofuku (0.98), a restaurant brand, sitting at the same similarity level as media journalists and publications — a cross-kind signal that the audience shape here is not defined by topic or format alone.
The flat distribution, combined with the dominance of journalist subcategories over news publisher ones, suggests this audience is shaped more by media-industry insiders and critics than by general news consumption.
