Playground →
NYX Pro Makeup's nearest neighbors are almost entirely other beauty brands — but gaming platforms, a fast-food chain, and pop musicians show up alongside them, making the top 10 a more varied mix than the subcategory count alone suggests.
The shape is flat: the top 10 spans a similarity range of 0.96 to 0.92, with no single neighbor pulling far ahead of the rest. Urban Decay leads at 0.96, followed closely by BH Cosmetics (0.95), Milani Cosmetics (0.95), ColourPop Cosmetics (0.94), and e.l.f. Cosmetics (0.94). Seven of the top 10 neighbors are Beauty brands — MAKE UP FOR EVER (0.94), Anastasia Beverly Hills (0.93), and Tarte Cosmetics (0.92) round out that cluster. The remaining three break from the beauty pack entirely: Demi Lovato (0.92, Musicians and Bands), Little Caesars (0.92, QSR), and KVD Vegan Beauty (0.92, Beauty) — though KVD keeps the beauty count at eight of ten. The presence of a quick-service restaurant and a musician at scores matching the mid-tier beauty neighbors signals that the audience shape here is broad enough to overlap with categories well outside cosmetics.
The flat distribution, with scores compressed into a four-point band, indicates an audience that is recognizable to a wide range of entities rather than tightly bound to a single niche.
