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At 0.82, 99 Restaurants is the single strongest pull in Ocean State Job Lot's top 10 — a casual dining chain, not another big box retailer. No other Big Box Retailer appears anywhere in the top 10.
The shape is a clear spike: 99 Restaurants sits well above the next neighbors, with Town Fair Tire (0.74, automotive parts and accessories) and Papa Murphy's (0.72, QSR) trailing at a meaningful distance. From there, the scores compress — Winnebago (0.72, car makers), Carpet One Floor & Home (0.71, home goods and furnishings), Harley Davidson (0.71, motorcycles), and Shaw's (0.71, general grocery stores) all cluster tightly. The subcategory mix across the top 10 is notably cross-kind: automotive (three entries — parts and accessories, car makers, motorcycles), restaurants (casual dining and QSR), home goods, and grocery. Not one neighbor shares Ocean State Job Lot's own Big Box Retailers subcategory.
The dominant thread running through the cluster is regional New England commerce — convenience, fuel, food, and auto services — rather than discount retail peers, suggesting this audience is defined more by where and how they shop locally than by the category of store they're visiting.
