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Fantasy Premier League

Brands
Sports
Playground →Docs

Four of the top 10 neighbors are TV channels — Sky Sports News (0.80), Sky Sports (0.77), Sky Sports Premier League (0.76), and Football on BT Sport (0.73) — making broadcast sports media the dominant structural cluster around Fantasy Premier League's audience.

The shape is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from 0.80 down to 0.67 across the top 10. Beyond the TV channel cluster, the set includes Gary Lineker (0.71) and Lewis Hamilton (0.67), both Athletes by subcategory, and BBC Sport (0.71), a News Publisher. Match of the Day (0.67), a TV Show, rounds out the football-adjacent core. The most structurally notable entries are the two outliers at the tail: Regal Entertainment Group (0.68) and Health & Nutrition Stores (0.67) — a movie theater chain and a retail wellness category — neither of which shares any subcategory with the sports media cluster above them. Fantasy Premier League itself is categorized as a Sports brand, and no other Sports brand appears in the top 10; the nearest neighbors are the media infrastructure around the sport rather than the sport itself.

The broad shape, anchored by broadcast sports channels but extending into entertainment and wellness, suggests an audience defined less by a single niche than by a wider pattern of engaged, media-literate consumption.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "officialfpl", "title": "Fantasy Premier League", "category": "Brands", "subcategory": "Sports", "resolved": "officialfpl", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.798, "drivers": [ "F04", "N03", "O04", "I02", "L01" ] }, { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.768, "drivers": [ "F04", "N03", "I02", "L01", "A04" ] }, { "handle": "skysportspl", "title": "Sky Sports Premier League", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.759, "drivers": [ "N03", "F04", "I02", "O04", "L01" ] }, { "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7339, "drivers": [ "F04", "N03", "I02", "A04", "L01" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7115, "drivers": [ "F04", "N03", "I02", "A04", "L01" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7092, "drivers": [ "N03", "F04", "I02", "A04", "G01" ] }, { "handle": "regal-entertainment-group", "title": "Regal Entertainment Group", "category": "Entertainment & Leisure", "subcategory": "Movies and Theaters", "similarity": 0.683, "drivers": [ "F04", "N03", "O04", "P01", "N04" ] }, { "handle": "health-and-nutrition-stores", "title": "Health & Nutrition Stores", "category": "Fitness & Wellness", "subcategory": "Health and Nutrition Stores", "similarity": 0.6734, "drivers": [ "F04", "N03", "O04", "N04", "N01" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6712, "drivers": [ "F04", "N03", "I02", "L01", "A04" ] }, { "handle": "lewishamilton", "title": "Lewis Hamilton", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6677, "drivers": [ "N03", "F04", "I02", "N04", "N01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: