Four of the top 10 neighbors are TV channels — Sky Sports News (0.80), Sky Sports (0.77), Sky Sports Premier League (0.76), and Football on BT Sport (0.73) — making broadcast sports media the dominant structural cluster around Fantasy Premier League's audience.
The shape is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from 0.80 down to 0.67 across the top 10. Beyond the TV channel cluster, the set includes Gary Lineker (0.71) and Lewis Hamilton (0.67), both Athletes by subcategory, and BBC Sport (0.71), a News Publisher. Match of the Day (0.67), a TV Show, rounds out the football-adjacent core. The most structurally notable entries are the two outliers at the tail: Regal Entertainment Group (0.68) and Health & Nutrition Stores (0.67) — a movie theater chain and a retail wellness category — neither of which shares any subcategory with the sports media cluster above them. Fantasy Premier League itself is categorized as a Sports brand, and no other Sports brand appears in the top 10; the nearest neighbors are the media infrastructure around the sport rather than the sport itself.
The broad shape, anchored by broadcast sports channels but extending into entertainment and wellness, suggests an audience defined less by a single niche than by a wider pattern of engaged, media-literate consumption.