On The Run Convenience Audience Graph • Social Signal

Athletes and sports teams dominate On The Run Convenience's nearest audiences — not other convenience stores, and not food retail of any kind in the top 10.

The shape is broad: eight of the ten closest neighbors score between 0.81 and 0.87, with no single entity pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.87 means the overlap is tight. Pat McAfee leads at 0.87, followed by Matt Carpenter at 0.84 and the St. Louis Cardinals at 0.84. FOX Sports Midwest (0.84) and Randall Cobb (0.83) round out the top five. By subcategory, six of the ten neighbors are Athletes (Pat McAfee, Matt Carpenter, Randall Cobb, Brett Favre, and two others), two are Sports Teams (St. Louis Cardinals, St. Louis Blues), one is a TV Channel (FOX Sports Midwest), and one is Casual Dining (Bob Evans). The geographic pull toward St. Louis franchises — Cardinals at 0.84, Blues at 0.83 — alongside a Midwest-focused sports TV channel suggests the audience shape is anchored in a specific regional sports-media ecosystem. On The Run's own subcategory, Convenience Stores, does not appear among the top 10 neighbors at all.

The broad shape with a heavy athlete-and-sports-team composition points to an audience defined more by regional sports fandom than by convenience retail habits.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/on-run-convenience

{ "handle": "on-run-convenience", "title": "On The Run Convenience", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "resolved": "on-run-convenience", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "patmcafeeshow", "title": "Pat McAfee", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8676, "drivers": [ "F03", "B03", "B04", "L02", "M01" ] }, { "handle": "mattcarp13", "title": "Matt Carpenter", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8415, "drivers": [ "F03", "L02", "M01", "B03", "M04" ] }, { "handle": "cardinals", "title": "St. Louis Cardinals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.84, "drivers": [ "F03", "L02", "B03", "B04", "M04" ] }, { "handle": "fsmidwest", "title": "FOX Sports Midwest", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8375, "drivers": [ "L02", "F03", "B03", "B04", "M01" ] }, { "handle": "rcobb18", "title": "Randall Cobb", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8331, "drivers": [ "F03", "L02", "B03", "M01", "F01" ] }, { "handle": "brettfavre", "title": "Brett Favre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8324, "drivers": [ "F03", "L02", "M01", "B03", "Q01" ] }, { "handle": "bob-evans", "title": "Bob Evans", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8269, "drivers": [ "F03", "A06", "N03", "L02", "B03" ] }, { "handle": "stlouisblues", "title": "St. Louis Blues", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8255, "drivers": [ "F03", "B04", "L02", "B03", "N03" ] }, { "handle": "chipgaines", "title": "Chip Gaines", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8162, "drivers": [ "B04", "C02", "B03", "I01", "N03" ] }, { "handle": "wesbanco", "title": "WesBanco", "category": "Financial", "subcategory": "Banks", "similarity": 0.8147, "drivers": [ "M01", "A06", "E04", "E06", "F04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/on-run-convenience

On The Run Convenience

Nearest neighbors by audience shape

Raw data