Overstock Audience Graph • Social Signal

Overstock's top 10 neighbors span TV channels, insurance, finance, blogs, and professional influencers — a diffuse mix with no single dominant cluster and scores compressed between 0.65 and 0.62.

The shape is flat. Travel Channel leads at 0.65, followed closely by Food Network (0.64) and Novelicious (0.64), a blog. Allstate (0.64) and SmartyPig (0.63) round out the top five. None of these share Overstock's own subcategory — Home — making this a fully cross-kind top 10. The only Home-subcategory neighbor in the broader set is Benjamin Moore at position 26 (0.58), well outside the top 10. Instead, the top 10 breaks into three loose groups: TV channels (Travel Channel, Food Network), finance and insurance brands (Allstate, SmartyPig), and professional influencers (Marc Guberti at 0.63, Bobby Umar at 0.62, Roger James Hamilton at 0.62). Emeril Lagasse (0.62) and Scott Page (0.62) add a TV personality and a musician to the mix. No other Home brands appear in the top 10.

The flat, cross-kind spread suggests Overstock's audience is defined less by home-goods interest than by a broader consumer profile that overlaps with lifestyle media, personal finance content, and business-oriented influencer followings.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/overstock

{ "handle": "overstock", "title": "Overstock", "category": "Brands", "subcategory": "Home", "resolved": "overstock", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "travelchannel", "title": "Travel Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6539, "drivers": [ "N03", "F04", "K02", "H04", "J05" ] }, { "handle": "foodnetwork", "title": "Food Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.641, "drivers": [ "N03", "H04", "P02", "E03", "Q08" ] }, { "handle": "noveliciouss", "title": "Novelicious", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.6356, "drivers": [ "N03", "K02", "K01", "P02", "H04" ] }, { "handle": "allstate", "title": "Allstate", "category": "Brands", "subcategory": "Insurance", "similarity": 0.635, "drivers": [ "N03", "Q08", "F04", "Q02", "H04" ] }, { "handle": "smartypig", "title": "SmartyPig", "category": "Brands", "subcategory": "Finance", "similarity": 0.6297, "drivers": [ "N03", "Q08", "K02", "H04", "Q05" ] }, { "handle": "marcguberti", "title": "Marc Guberti", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6288, "drivers": [ "N03", "K02", "F04", "J04", "P02" ] }, { "handle": "emeril", "title": "Emeril Lagasse", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6209, "drivers": [ "N03", "Q08", "F04", "H04", "Q04" ] }, { "handle": "raehanbobby", "title": "Bobby Umar", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6196, "drivers": [ "N03", "K02", "J04", "P02", "F04" ] }, { "handle": "rogerhamilton", "title": "Roger James Hamilton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6176, "drivers": [ "N03", "Q04", "F04", "Q02", "K02" ] }, { "handle": "iamscottpage", "title": "Scott Page", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6167, "drivers": [ "N03", "P02", "K01", "Q04", "F04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/overstock

Overstock

Nearest neighbors by audience shape

Raw data